Employees often face information overload in business. Information is presented in many shapes and forms. It can be an inbox full of priority emails, urgent phone calls, a one-hundred page report, co-worker complaints, or several scheduled meetings with clients. Essentially, information overload is when there is an overwhelming amount of Read more…
You might be wondering what an international SEO consultant does, but let’s clarify a few things first. For starters SEO stands for search engine optimization and this is what helps your content rank higher and gain more quality traffic. International SEO is an extension of this meaning, it’s the process Read more…
It’s safe to say that 2020 propelled the role that social media has in purchasing decisions. In fact, customers are more likely to view your business first through social media platforms over a search engine. With that being said, it’s crucial to optimize your social media strategies and also understand Read more…
Ever wondered why a direct translation from one language to another didn’t seem to capture the full expression of what was being said? This is where transcreation vs. translation becomes relevant. Transcreation is taking text in one language, adapting it to another, all while still maintaining the context, style, and Read more…
Do you want to become an expert in Multiregional SEO? As an SEO writer, it is important to know your target audience and the search terms they are using. This is already a challenging task in your native language. Additionally, SEO techniques are even more difficult to implement when targeting Read more…
Imagine: you’re at home, it’s cold outside, the lockdown is still in place, and Christmas is a few weeks away. As you scramble to find gifts for your loved ones, you realize that there are more options through e-Commerce sites. They are convenient, reliable, sustainable, and you don’t have to Read more…
Content marketing is a powerful way to promote your online business. This includes creating and improving your online business blog! Now, I know what you may be thinking – improving my online blog sounds like a lot of hard work. And while that may be true, there are a lot Read more…
The Latino community is considered to be a notable audience in the consumer market. Which is why it is crucial for businesses to shift their digital strategy to incorporate Latino marketing. Want to see how and why? Keep reading for our 4 tips to optimize your Latino marketing strategy and Read more…
With online shopping becoming the new normal for consumers, it is essential to have e-Commerce localization in your business to not only understand your customers but for your consumers to feel connected to you. There are plenty of more positive impacts that come with e-Commerce localization. Here we laid out Read more…
International use of SEO is a great way to enter new markets and grow your business! As we continue to globalize, businesses are using different techniques to broaden their presence online through their websites design and structure. It’s important that you know how to implement URL structure, and utilize international Read more…