It is a known fact that consumers shop differently, both online and in-person, throughout the world. This is especially true for Brazil consumer trends! In Brazil, we have been able to see huge growth in technology use over the past years. This, along with their culture, makes them very unlike their Read more…
Bienvenido a Colombia!, or welcome to Colombia! A country that is home to passionate soccer fans, coffee, and an explosion of fintech in recent years. Colombia has the third most fintech activity in Latin America after Mexico and Brazil. In the last year alone fintech in Colombia grew 26%, seeing Read more…
It’s been about two months since coronavirus changed our lives. During this time we’ve discovered an unfound love for Netflix, long walks to keep us sane, and the importance of digital marketing to keep our businesses alive. Global Web Index reports that about 80% of consumers in the U.S. say Read more…
Mexico is one of the top two countries with emerging markets in all of Latin America. Within this market, there are 82.5 million internet users, a number that continues to grow rapidly. This internet boom is making e-commerce in Mexico a favorite place for online brands. Of course, you’ll want Read more…
Greetings and Salutations… it’s that time of year again! Businesses are going all out to sell their products and services during the holiday season. And that includes selling to the growing Hispanic population in the United States and beyond! The secret to Hispanics holiday marketing is that Hispanics have their Read more…
Alan García made headlines for committing suicide after being convicted for his involvement in the Odebrecht scandal. Let’s take a closer look at the case and its implications on Latin America.