Have you ever considered the nuances within cultures that affect the way the people communicate or conduct business? Understanding these differences while conducting business interculturally, can help you successfully appeal to each preferred style. For starters let’s define high context culture and low context culture. High context culture is most Read more…
There’s no question fintech in Latin America has stepped into the forefront of economic progress over the past few years. LATAM (or Latin America for short) is the home to the most fast-growing fintech community in the world today. Let’s get into what just went down in the LATAM Fintech Read more…
Brazil has moved on a lot since it was named a “BRIC”, one of the world’s best emerging economies, about a decade ago. This enormous and diverse Latin American powerhouse has been one of the most exciting growth stories of recent times. Tons of foreign companies come to do business Read more…
Not too long ago, Mexico and other parts of Latin America only had e-commerce make up about 2% of their total GDP. However, with the COVID-19 pandemic rampant, movements in the economy have drastically changed that trajectory. Keep reading to find out about e-commerce growth in Mexico and how Alibaba Read more…
Planning on going global? As companies grow, so does their presence in the real and digital world. Growing businesses may expand into new markets by selling products and services abroad as well as optimizing their website to target users across the globe. Expanding into new markets is no easy task. Read more…
Want to keep up with the latest trends and opportunities in Brazil? The number of online stores have been growing immensely and Brazil is no exception. Not to mention, the apparel market has had great success from a Brazilian audience. Let’s learn more about how and why Brazil’s interest in Read more…
Thinking about going international? Need some International SEO tips to make an impact in new markets? If you’re expanding markets or just starting your online efforts, using SEO to reach multinational segments is a vital part of your site’s success. Netsmartz reports that going international means increased website traffic thereby Read more…
Advertising on billboards, newspapers, and magazines have met a worthy opponent. Nowadays, in this technological age, you have to be quick to keep up with trends and deliver your company’s message. Creating a digital strategy has become a must. Lucky for you, our marketer’s guide (and digital strategy template!) will Read more…
We have made it through a couple of months in quarantine. As a result, many companies have expanded to an online platform to follow social distancing practices and to safely conduct their business. You might be wondering, “How can I successfully expand my business online?” Well, you’re in luck! In Read more…
It’s been about two months since coronavirus changed our lives. During this time we’ve discovered an unfound love for Netflix, long walks to keep us sane, and the importance of digital marketing to keep our businesses alive. Global Web Index reports that about 80% of consumers in the U.S. say Read more…