There is a sea of factors for a company to consider when they send an expatriate to manage a foreign office or enter a foreign market. If the company fails to consider any of these factors, the experience might be detrimental to its success. When doing business in Brazil, it Read more…
You might be wondering what an international SEO consultant does, but let’s clarify a few things first. For starters SEO stands for search engine optimization and this is what helps your content rank higher and gain more quality traffic. International SEO is an extension of this meaning, it’s the process Read more…
Ever wondered why a direct translation from one language to another didn’t seem to capture the full expression of what was being said? This is where transcreation vs. translation becomes relevant. Transcreation is taking text in one language, adapting it to another, all while still maintaining the context, style, and Read more…
Content marketing is a powerful way to promote your online business. This includes creating and improving your online business blog! Now, I know what you may be thinking – improving my online blog sounds like a lot of hard work. And while that may be true, there are a lot Read more…
International use of SEO is a great way to enter new markets and grow your business! As we continue to globalize, businesses are using different techniques to broaden their presence online through their websites design and structure. It’s important that you know how to implement URL structure, and utilize international Read more…
Are you a business owner who hasn’t mastered a way to optimize your operations? Well, there are certain digital growth tools that you can use to improve your business as a whole! Here are some tools that can help you be more efficient with your digital growth: 1. BuzzSumo BuzzSumo Read more…
LATAM e-Commerce has grown drastically in these past few months! Online businesses are seeing huge growth in sales, and a lot of that is due to COVID-19. The pandemic has restricted people from being able to shop like they usually did, so e-Commerce has been a life-saver! There’s a lot Read more…
November only means one thing. Time for holiday shopping is fast approaching! If you’re a small business owner, chances are you’re pretty excited about what’s to come. The end-of-year Holiday season is an opportunity for you to increase your sales and ramp up online traffic! Holiday Shopping 101 To get Read more…
It’s that time of year again! However, COVID-19 has changed the game on how consumers and businesses will approach this holiday season this year. This holiday, e-commerce is where businesses will see a heavy portion of their revenue. We are here to tell you how to configure online promotions for Read more…
U.S. Hispanic Marketing pitfalls are unfortunately common for such a buzzing segment of consumers There are currently over 60 million Hispanics living in the U.S. and this number is growing. They are currently 17.4% of the U.S. population and represent about $1.5 trillion in purchasing power! Clearly, the U.S. Hispanic Read more…