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Trey Coleman

Online Presence Growth

5 WordPress Hacks To Boost Your Business’ Online SEO

Setting up the WordPress website for your online business is an exciting accomplishment! Congrats!  The next step is drawing customers to your site and increasing traffic on your pages. You’ll have some work to do to get your site ready to rank on Google, but WordPress sites are designed to Read more…

By Trey Coleman, 2 years ago
Colombia Market

5 Best Ways To Maximize Your Colombian Market Entry Strategy

Are you wondering why it’s important to learn the most essential Colombia market entry strategies? As Colombia’s largest trading partner, the U.S.’s exports to Colombia were valued at 15.2 billion U.S dollars in 2018, with an expected increase! Between Colombians’ preference for U.S products and services, and the physical proximity Read more…

By Trey Coleman, 2 years ago
Market Entry

How Culture Context is Key To LATAM Market Entry

Have you ever considered the nuances within cultures that affect the way the people communicate or conduct business?  Understanding these differences while conducting business interculturally, can help you successfully appeal to each preferred style. For starters let’s define high context culture and low context culture. High context culture is most Read more…

By Trey Coleman, 2 years ago
Brazil Market

6 Can’t-Miss Tips on Doing Business in Brazil in 2022

By now, you probably already know that Brazil is the largest economy in Latin America and is consistently ranked in the top 10 biggest economies in the world. So, since the economy is so healthy, is doing business in Brazil a viable option for your company in 2022?  Countless factors Read more…

By Trey Coleman, 2 years ago
Global E-Commerce

Why You Should Use SEO and SEO Strategy for Your Online Business

What is SEO strategy and why does your online business need it?  The SEO strategy definition is the process of planning and executing steps to take your search engine rankings to the next level. Top-notch SEO is your key to the top of Google’s search engine. It might not seem Read more…

By Trey Coleman, 2 years ago
Global E-Commerce

4 Key Tools that Can Help Build Your International SEO Presence

Let’s talk about SEO.  What does it stand for? Search engine optimization. The goal is so that the search engine will effectively display your website as a top result defining a competitive advantage. International SEO should be included when expanding your business properly. International SEO is needed to ensure your Read more…

By Trey Coleman, 2 years ago
Brazil Market

5 Common Challenges of Doing Business in Brazil

There is a sea of factors for a company to consider when they send an expatriate to manage a foreign office or enter a foreign market. If the company fails to consider any of these factors, the experience might be detrimental to its success. When doing business in Brazil, it Read more…

By Trey Coleman, 2 years ago
Online Presence Growth

4 Key Traits of an International SEO Consultant

You might be wondering what an international SEO consultant does, but let’s clarify a few things first.  For starters SEO stands for search engine optimization and this is what helps your content rank higher and gain more quality traffic.  International SEO is an extension of this meaning, it’s the process Read more…

By Trey Coleman, 2 years ago
Online Presence Growth

Transcreation vs. Translation: Adding Context to Online Content

Ever wondered why a direct translation from one language to another didn’t seem to capture the full expression of what was being said? This is where transcreation vs. translation becomes relevant. Transcreation is taking text in one language, adapting it to another, all while still maintaining the context, style, and Read more…

By Trey Coleman, 2 years ago
Online Presence Growth

5 Tips to Improve Your Online Business Blog

Content marketing is a powerful way to promote your online business. This includes creating and improving your online business blog! Now, I know what you may be thinking – improving my online blog sounds like a lot of hard work. And while that may be true, there are a lot Read more…

By Trey Coleman, 2 years ago

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