Search intent is driven by many factors for Hispanic consumers. However, studies have shown that language has heavily influenced search behavior for Hispanic consumers. Language may also be overlooked in marketing. Why is this? Let’s keep reading to find out. Today we’ll go over Different Types of Search Intent The Read more…
Over the past few years Brazil has embraced the usage of internet and more importantly, online shopping. And now more than ever, due to COVID-19, the use of online shopping is becoming more and common. With the increase in online shopping, the question of payment methods best suited for e-commerce Read more…
Email marketing can be hard! You need a catchy subject line and personalization. You’ve got tons of competitors who are offering your target audience something similar to your product or service. But email marketing is one of the most effective and time-tested methods to find new leads and engage with Read more…
When COVID-19 started spreading rapidly back in march, most businesses in Latin America had to shut their doors to the public indefinitely. However, with this shutdown came the rapid shift towards one sector: E-Commerce! Use of e-commerce in Latin America has been increasing for years. However, the current pandemic and Read more…
On June 30, 2020, Brazil’s Senate approved the “PLS 2630/2020” bill, also known as the “Fake News” Bill. The bill was created with the intention of curbing fake news. However, many citizens are worried about the implications it will have on their online security and privacy. After looking at some Read more…
Planning on going global? As companies grow, so does their presence in the real and digital world. Growing businesses may expand into new markets by selling products and services abroad as well as optimizing their website to target users across the globe. Expanding into new markets is no easy task. Read more…
Importance of an Online Presence for Your Business Due to Effects of Coronavirus
The legal landscape continues to change because of the economic, legal, and privacy impacts of COVID-19. With a population of over 200 million, Brazil has received some of the harshest impact of this epidemic. This means that the Brazilian government has had to adapt like never before. Although COVID has Read more…
The Latin American banking system is amongst the most bureaucratic sectors in the world today. Simple tasks such as opening a bank account or getting a loan have an incredibly long and complicated process. In addition, when a customer enters a bank in Brazil, they are subject to airport-level security. For Read more…
Advertising on billboards, newspapers, and magazines have met a worthy opponent. Nowadays, in this technological age, you have to be quick to keep up with trends and deliver your company’s message. Creating a digital strategy has become a must. Lucky for you, our marketer’s guide (and digital strategy template!) will Read more…