Setting up the WordPress website for your online business is an exciting accomplishment! Congrats! The next step is drawing customers to your site and increasing traffic on your pages. You’ll have some work to do to get your site ready to rank on Google, but WordPress sites are designed to Read more…
Are you wondering why it’s important to learn the most essential Colombia market entry strategies? As Colombia’s largest trading partner, the U.S.’s exports to Colombia were valued at 15.2 billion U.S dollars in 2018, with an expected increase! Between Colombians’ preference for U.S products and services, and the physical proximity Read more…
Have you ever considered the nuances within cultures that affect the way the people communicate or conduct business? Understanding these differences while conducting business interculturally, can help you successfully appeal to each preferred style. For starters let’s define high context culture and low context culture. High context culture is most Read more…
By now, you probably already know that Brazil is the largest economy in Latin America and is consistently ranked in the top 10 biggest economies in the world. So, since the economy is so healthy, is doing business in Brazil a viable option for your company in 2021? Countless factors Read more…
What is SEO strategy and why does your online business need it? The SEO strategy definition is the process of planning and executing steps to take your search engine rankings to the next level. Top-notch SEO is your key to the top of Google’s search engine. It might not seem Read more…
Let’s talk about SEO. What does it stand for? Search engine optimization. The goal is so that the search engine will effectively display your website as a top result defining a competitive advantage. International SEO should be included when expanding your business properly. International SEO is needed to ensure your Read more…
There is a sea of factors for a company to consider when they send an expatriate to manage a foreign office or enter a foreign market. If the company fails to consider any of these factors, the experience might be detrimental to its success. When doing business in Brazil, it Read more…
You might be wondering what an international SEO consultant does, but let’s clarify a few things first. For starters SEO stands for search engine optimization and this is what helps your content rank higher and gain more quality traffic. International SEO is an extension of this meaning, it’s the process Read more…
Ever wondered why a direct translation from one language to another didn’t seem to capture the full expression of what was being said? This is where transcreation vs. translation becomes relevant. Transcreation is taking text in one language, adapting it to another, all while still maintaining the context, style, and Read more…
Content marketing is a powerful way to promote your online business. This includes creating and improving your online business blog! Now, I know what you may be thinking – improving my online blog sounds like a lot of hard work. And while that may be true, there are a lot Read more…