The United States is currently the second largest Spanish-speaking country, after Mexico. U.S. Hispanics make up about 17.4% of the total US population and represent $1.5 trillion in purchasing power. With such a high market share, it makes sense why companies are increasingly trying to market to Hispanic consumers. They’ve Read more…
Search intent is driven by many factors for Hispanic consumers. However, studies have shown that language has heavily influenced search behavior for Hispanic consumers. Language may also be overlooked in marketing. Why is this? Let’s keep reading to find out. Today we’ll go over Different Types of Search Intent The Read more…
Greetings and Salutations… it’s that time of year again! Businesses are going all out to sell their products and services during the holiday season. And that includes selling to the growing Hispanic population in the United States and beyond! The secret to Hispanics holiday marketing is that Hispanics have their Read more…
We can all agree that Hispanics are at the forefront of U.S. marketing trends. Let’s take a look at how and why that is.