Hispanics are the second-fastest growing segment of the U.S. population. As one of the fastest growing groups, marketers should be shifting their attention to U.S Hispanics. Why? New research shows promising insight into U.S Hispanic online behavior and preferences that previously was untapped. This consumer segment can provide a greater Read more…
Mexico’s e-commerce experienced immense growth over the past year. It became a necessity for businesses to adapt to the digital world. Otherwise, they might not live much longer to tell the story. Why is that? The past few decades saw incredible growth in the digital world. This era of digitalization Read more…
While WhatsApp E-commerce isn’t as popular in the U.S. as it is abroad, there are millions of users in other countries that utilize the app to connect with family, friends, and even businesses! The business side of WhatsApp E-commerce is quite interesting! There are companies that use the application for Read more…
One of the big issues in doing business in Brazil is the amount of time it takes to obtain patent protection. In order to solve this issue, the Brazilian Patent and Trademark Office announced three new fast-track options for patent applications. Keep reading to discover the patent measures Brazil implemented Read more…
When it comes to Mexico consumer trends, being in the know is the key to successfully entering this diverse market. Since the pandemic hit the world in 2020, Mexican consumer behavior has drastically changed and the population now fosters many new lifestyle adaptations such as social distancing and mask-wearing. Just Read more…
Is your business finding it difficult to manage all your social media accounts? If so, you are in the right place! These past couple years, there have been many social media applications that have risen. With all the different social media accounts it takes to have a superior online presence, Read more…
Nowadays, there are dozens of different social media management tools. Choosing one can be hard! They are used to help manage a variety of different social media platforms. They can be a bit tricky to use, but once you get the hang of it you’ll be in love! We’re here Read more…
There have been many LATAM business movements over the past year, but there is one in particular that will be breaking barriers. Recently, a fintech in Brazil, FitBank, announced that it plans on opening a new office in the US, as well as launching operations in other LATAM countries. Let’s Read more…
Nowadays, it is crucial for small businesses to expand to new international markets. The website localization process is something that can help you meet this goal. It sounds complicated, but we’re here to give you some tips that you can use in your journey to a better web page! What is Read more…
As you have probably noticed, the popularity for video marketing has skyrocketed. Young adults and teens are straying away from lengthy reports and articles, and are leaning towards videos to get and pass information. This is important because the power videos have as a marketing tool is immense. To truly Read more…