As you have probably noticed, the popularity for video marketing has skyrocketed. Young adults and teens are straying away from lengthy reports and articles, and are leaning towards videos to get and pass information. This is important because the power videos have as a marketing tool is immense. To truly Read more…
The United States is currently the second largest Spanish-speaking country, after Mexico. U.S. Hispanics make up about 17.4% of the total US population and represent $1.5 trillion in purchasing power. With such a high market share, it makes sense why companies are increasingly trying to market to Hispanic consumers. They’ve Read more…
Brazil has moved on a lot since it was named a “BRIC”, one of the world’s best emerging economies, about a decade ago. This enormous and diverse Latin American powerhouse has been one of the most exciting growth stories of recent times. Tons of foreign companies come to do business Read more…
Translation and localization are great ways to transform your content and reach a bigger audience. Now you may be thinking, “There’s a difference between translation and localization?” It’s a common misconception, but the two are different based on things like cultural aspects, language, and more. Keep reading to see how Read more…
Oi! (Hello!). Did you know that Brazil is the largest economy and country in South America? The sheer size of Brazil and its economy has created an interesting and diverse e-commerce market. Interested in learning about the top e-commerce sites in Brazil that your business should use? Keep reading to find Read more…
Website localization is becoming a popular way for businesses to enter new markets online. With so many companies shifting to online operations, you’ll probably want to localize your website to widen your target audience and to expand your business too. Ready to learn more about website localization and how to Read more…
Not too long ago, Mexico and other parts of Latin America only had e-commerce make up about 2% of their total GDP. However, with the COVID-19 pandemic rampant, movements in the economy have drastically changed that trajectory. Keep reading to find out about e-commerce growth in Mexico and how Alibaba Read more…
You may have heard all the buzz on WhatsApp offering users a mobile payment option for the first time ever within WhatsApp in Brazil. Users would’ve been able to use the payment service for free. Nonetheless, mobile payments through WhatsApp have been suspended by the Central Bank. So why has Read more…
WhatsApp has played a big role in communication from all parts of the world, especially in Latin America. The popular messenger app connects people from almost anywhere with an internet connection. It has changed social media and the way people communicate daily. You might be wondering, “How is this any Read more…
Thinking about going international? Need some International SEO tips to make an impact in new markets? If you’re expanding markets or just starting your online efforts, using SEO to reach multinational segments is a vital part of your site’s success. Netsmartz reports that going international means increased website traffic thereby Read more…