Bienvenido a Colombia!, or welcome to Colombia! A country that is home to passionate soccer fans, coffee, and an explosion of fintech in recent years. Colombia has the third most fintech activity in Latin America after Mexico and Brazil. In the last year alone fintech in Colombia grew 26%, seeing Read more…
If you want to sell your products or services in Colombia, social media is a MUST in your expansion plans. The use of social media in Colombia continues to rise, with over 60% of the population spread across different social media platforms. Not to mention, Colombia is #4 in social Read more…
Doing business internationally is a nerve-wracking ordeal for anyone, especially trying to figure out business etiquette in a foreign country. But don’t worry! We’re here to help you with business etiquette in Colombia. Colombian business etiquette is a small segment, a mere reflection of the country’s culture. Over time, many Read more…
Colombia’s economic growth is on the rise and we want to give answers as to why. In this all-inclusive Colombia economic overview, we will give you a clear outlook on the Colombia economic system. We’ll address: Up-to-date Colombia economic growth statistics Major industries in Colombia today Colombia’s unique Orange Economy Read more…
Colombian culture is known for bright colors, great music, and delicious food made by warm and friendly people. But did you know Colombia also offers a host of international industries and business opportunities? Keep reading and discover why more and more people are doing business in Colombia and which major industries Read more…
With Iván Duque as president of Colombia, scholars expect a diversification in the Colombian economy, painting new ways for investing in Colombia. More specifically, this diversification comes from the new president’s push for a stronger Orange Economy, a sector focused on creativity and innovation. But what exactly is Orange Economy? Read more…
In the good ‘ole days before there was social media in Latin America, marketers would reach the average Latin American consumer through direct marketing alone. Take the U.S Department of Commerce, for example. The Trade Administration’s recommendations on marketing in Colombia are solely fueled by direct marketing via print, TV, Read more…
In an increasingly globalized world, technology has come to the forefront as the preferred medium in which we diffuse information in the blink of an eye. The South American country of Colombia is proof that it’s not slowing down any time soon.