With Iván Duque as president of Colombia, scholars expect a diversification in the Colombian economy, painting new ways for investing in Colombia. More specifically, this diversification comes from the new president’s push for a stronger Orange Economy, a sector focused on creativity and innovation. But what exactly is Orange Economy? Read more…
In the good ‘ole days before there were social media in Latin America, marketers would reach the average Latin American consumer through direct marketing alone. Take the U.S Department of Commerce, for example. The Trade Administration’s recommendations on marketing in Colombia are solely fueled by direct marketing via print, TV, Read more…
In an increasingly globalized world, technology has come to the forefront as the preferred medium in which we diffuse information in the blink of an eye. The South American country of Colombia is proof that it’s not slowing down any time soon.