When it comes to Mexico consumer trends, being in the know is the key to successfully entering this diverse market. Since the pandemic hit the world in 2020, Mexican consumer behavior has drastically changed and the population now fosters many new lifestyle adaptations such as social distancing and mask-wearing. Just Read more…
In the midst of the Covid-19 pandemic LATAM airlines put a halt on air transportations to most of their countries, causing the region to now struggle to recover. Here’s the interesting part: Mexico airlines is the leading country in terms of economic recovery. Keep reading to figure out some of Read more…
When COVID-19 started spreading rapidly back in march, most businesses in Latin America had to shut their doors to the public indefinitely. However, with this shutdown came the rapid shift towards one sector: E-Commerce! Use of e-commerce in Latin America has been increasing for years. However, the current pandemic and Read more…
Not too long ago, Mexico and other parts of Latin America only had e-commerce make up about 2% of their total GDP. However, with the COVID-19 pandemic rampant, movements in the economy have drastically changed that trajectory. Keep reading to find out about e-commerce growth in Mexico and how Alibaba Read more…
The Latin American banking system is amongst the most bureaucratic sectors in the world today. Simple tasks such as opening a bank account or getting a loan have an incredibly long and complicated process. In addition, when a customer enters a bank in Brazil, they are subject to airport-level security. For Read more…
Mexico has seen rapid expansion across many areas in the economy and infrastructure over the past few years. One of the biggest points of Mexico’s development has been the push for more internet access throughout the region. Gigacable and Telia Carrier have become big players in this matter by partnering Read more…
Mexico is one of the top two countries with emerging markets in all of Latin America. Within this market, there are 82.5 million internet users, a number that continues to grow rapidly. This internet boom is making e-commerce in Mexico a favorite place for online brands. Of course, you’ll want Read more…
If you have a vested interest in doing business in Latin America, it is crucial to stay up to date on the biggest events and trends that mark the region and shape consumer behavior, such as huge political shifts, infrastructure projects, cultural phenomena, and media trends. Read our predictions for 2019.
In the good ‘ole days before there was social media in Latin America, marketers would reach the average Latin American consumer through direct marketing alone. Take the U.S Department of Commerce, for example. The Trade Administration’s recommendations on marketing in Colombia are solely fueled by direct marketing via print, TV, Read more…