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Isabelle Mencia

green bonds and LATAM
Latin America Market

Green Bond Issuance to Increase in Latin America

As climate change continues to alter how people do business, companies have been looking for ways to lessen the negative effects humans have on the environment. That’s where green bonds come in. You may have never heard of green bonds before, but for over a decade, they have been a Read more…

By Isabelle Mencia, 3 years ago
fintech Brazil
Brazil Market Latin America Market

Fintech in Brazil: No Signs of Slowing Down

When people hear of Brazil, they may think of beautiful beaches, the Amazon rainforest, Carnaval, and an amazing soccer team. And while all those things are great, what investors REALLY should be paying attention to is fintech in Brazil. Not sure what fintech is? Or want to know why Brazil Read more…

By Isabelle Mencia, 3 years ago
Market Entry

7 Advantages of Doing Business Internationally

Running a business is stressful enough without considering international expansion, so the advantages of doing business internationally really have to outweigh the cons for you to pull the trigger. In this article, we will give you some points on what the pros are so you can see if they outweigh Read more…

By Isabelle Mencia, 3 years ago
social media in colombia
Colombia Market Latin America Market

Social Media in Colombia: The Full Overview to Begin Marketing Plans

If you want to sell your products or services in Colombia, social media is a MUST in your expansion plans. The use of social media in Colombia continues to rise, with over 60% of the population spread across different social media platforms. Not to mention, Colombia is #4 in social Read more…

By Isabelle Mencia, 3 years ago
Colombia Market Latin America Market

10 Tips to Show Business Etiquette in Colombia

Doing business internationally is a nerve-wracking ordeal for anyone, especially trying to figure out business etiquette in a foreign country. But don’t worry! We’re here to help you with business etiquette in Colombia. Colombian business etiquette is a small segment, a mere reflection of the country’s culture. Over time, many Read more…

By Isabelle Mencia, 3 years ago
Latin America Market

SoftBank Invests $BILLIONS in Fintech in Latin America

Latin America is a region where some hesitate to expand to, whether it be because of red-tape woes or the uncertainty of the economy. But there are some businesses overcoming their apprehension and going all-in on their investments in Latin America. One industry, in particular, where there has been an Read more…

By Isabelle Mencia, 3 years ago
U.S. Hispanics Market

US Hispanic Marketing Trends You Need to Pay Attention To [INFOGRAPHIC]

We can all agree that Hispanics are at the forefront of U.S. marketing trends. Let’s take a look at how and why that is.

By Isabelle Mencia, 3 years ago
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