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Rebecca Dossantos

Localized Marketing

Translation and Localization: Transforming Online Content

Translation and localization are great ways to transform your content and reach a bigger audience. Now you may be thinking, “There’s a difference between translation and localization?” It’s a common misconception, but the two are different based on things like cultural aspects, language, and more.  Keep reading to see how Read more…

By Rebecca Dossantos, 6 months ago
Brazil Market Global E-Commerce

Top E-Commerce Sites In Brazil For Online Shopping

Oi! (Hello!). Did you know that Brazil is the largest economy and country in South America? The sheer size of Brazil and its economy has created an interesting and diverse e-commerce market. Interested in learning about the top e-commerce sites in Brazil that your business should use? Keep reading to find Read more…

By Rebecca Dossantos, 7 months ago
Localized Marketing Online Presence Growth

How to Jumpstart Website Localization

Website localization is becoming a popular way for businesses to enter new markets online. With so many companies shifting to online operations, you’ll probably want to localize your website to widen your target audience and to expand your business too.  Ready to learn more about website localization and how to Read more…

By Rebecca Dossantos, 7 months ago
Market Entry Mexico Market

Mexico E-Commerce: Expansion and Alibaba Education

Not too long ago, Mexico and other parts of Latin America only had e-commerce make up about 2% of their total GDP.  However, with the COVID-19 pandemic rampant, movements in the economy have drastically changed that trajectory. Keep reading to find out about e-commerce growth in Mexico and how Alibaba Read more…

By Rebecca Dossantos, 7 months ago
Brazil Market Global E-Commerce

Why WhatsApp Brazil Mobile Payments Were Stopped

You may have heard all the buzz on WhatsApp offering users a mobile payment option for the first time ever within WhatsApp in Brazil.  Users would’ve been able to use the payment service for free. Nonetheless, mobile payments through WhatsApp have been suspended by the Central Bank.  So why has Read more…

By Rebecca Dossantos, 7 months ago
Online Presence Growth

The Rising Surge of WhatsApp in Latin America

WhatsApp has played a big role in communication from all parts of the world, especially in Latin America. The popular messenger app connects people from almost anywhere with an internet connection.  It has changed social media and the way people communicate daily. You might be wondering, “How is this any Read more…

By Rebecca Dossantos, 8 months ago
international seo strategy
Market Entry Online Presence Growth

5 International SEO Tips to Improve Your Online Presence Abroad

Thinking about going international? Need some International SEO tips to make an impact in new markets? If you’re expanding markets or just starting your online efforts, using SEO to reach multinational segments is a vital part of your site’s success. Netsmartz reports that going international means increased website traffic thereby Read more…

By Rebecca Dossantos, 8 months ago
Market Entry Online Presence Growth

The Outbreak of Virtual Business: 5 Tips on How to Expand Your Business Online

We have made it through a couple of months in quarantine. As a result, many companies have expanded to an online platform to follow social distancing practices and to safely conduct their business. You might be wondering, “How can I successfully expand my business online?” Well, you’re in luck!  In Read more…

By Rebecca Dossantos, 8 months ago
Online Presence Growth

How to Grow Your Business Online Presence With These 5 Tips

With COVID-19 and the lack of physical traffic into businesses, the benefits of online presence have never been more apparent. Attracting potential customers by increasing your business online presence is now crucial in order for your business to survive and succeed.  With that in mind, many people tend to wonder Read more…

By Rebecca Dossantos, 9 months ago
Online Presence Management
Online Presence Growth

Online Presence Management Handbook: The 4 Concepts to Consider

Due to the social distancing and stay at home orders issued all around the world, many have suffered significant declines in business, forcing companies to shift their focus to online presence management through their own websites and platforms. Online presence management refers to the process of attracting traffic to a Read more…

By Rebecca Dossantos, 9 months ago

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