Nowadays, there are dozens of different social media management tools. Choosing one can be hard! 

They are used to help manage a variety of different social media platforms.

social media management tools

They can be a bit tricky to use, but once you get the hang of it you’ll be in love! We’re here to tell you about some of the ones that we like the most and how you can implement them in your business. 


social media management tools

Hootsuite is a scheduler that’s accessed through the web as well as iOS and Android. There are over 35 different platforms that you can schedule posts with, and this number was growing in recent months!

The dashboard feature will let you schedule posts, view messages, and control profiles for multiple social medias all on the same page!

Pros and Cons

Some of the pros include:

  • Autoshedule function
  • Free social media courses
  • Reports with social media analytics
  • Social streams to track mentions

Some of the cons include:

  • Learning curve
  • More basic plans allow you to track less profiles


There is one month free trial for two of the different plans, but Hootsuite will then run you:

  • Professional: $29/month
  • Team: $129/month
  • Business: $599/month
  • Enterprise: custom


This is one of the social media management platforms that is most like Hootsuite. Buffer’s main purpose is to schedule posts across a variety of social media platforms like Instagram, Facebook, and Twitter.

You can add extensions that will make the process easier when done online, but there are also apps that were optimized so that you can easily use Buffer’s features on your phone!

Pros and Cons:

Pros are:

  • Easy to use
  • Provides insights from all platforms
  • Makes schedule for you
  • Collaborative

Cons are:

  • Little to no analytics for free users
  • Expensive for smaller businesses


Unlike other tools, Buffer has a free plan! Some of the other plans include:

  • Pro: $15/month
  • Premium 1 & 2: $35 and $65/month
  • Small Business: $99/month
  • Medium Business: $199/month
  • Large Business: $399/month


Like most others, Sendible is used a lot for scheduling posts. Unlike others, it has keyword monitors for your business to help generate leads! It helps you target specific audiences and grow your online traffic within weeks.

Google Analytics is also integrated directly within the tool to give you insights regarding engagement and who is visiting your pages overall!

Pros and Cons:


  • Plenty of collaboration tools
  • Creates posting calendars
  • Content suggestions
  • Post and content optimization


  • Doesn’t include as many social media platforms
  • Review tracking is limited
  • Could offer more services


Any plan that you choose within Sendible will include a two-week free trial. After this period is over, you can choose from:

  • Starter: $29/month
  • Traction: $99/month
  • Growth: $199/month
  • Large: $299/month


Zoho is similar to Sendible in a lot of ways. It also offers a vast array of scheduling options as well as keyword tracking! You can put any posts that you want across platforms on queue and they will be published at your desired time.

Most of Zoho’s plans include collaborative options that will allow you to work directly with other members, something that really sets it apart from other social media management tools! You can give them different roles and tasks directly on the platform.

Pros and Cons:

Zoho’s pros are:

  • Extensive collaboration tools
  • Sophisticated layout and features
  • Keyword targeting
  • Dashboard displaying all platforms

Zoho’s cons are:

  • Instagram function’s lag occasionally 
  • Post metrics don’t synchronize sometimes


The free trial for Zoho Social is 15 days. Afterwards, the available plans are:

  • Standard: $15/month
  • Professional: $35/month
  • Agency: $275/month
  • Agency Plus: $400/month


With MeetEdgar, you put in when you want your posts to be published on your social media platforms and the tool does the rest. It will post exactly when you want and you don’t have to lift a finger!

You can categorize your posts and have everything organized and at your disposal! You also have analytics tools that you can use to see how you’re doing on your pages.

Pros and Cons:

Pros for the tool include:

  • Top-tier automation
  • Update categorization
  • Post optimization
  • Content scheduling

Cons for the tool include:

  • Analytics are not amongst most advanced
  • Only supports 3 platforms


The free trial for MeetEdgar is only 7 days. Plans to pick from after include:

  • EdgarLite: $19/month
  • Edgar: $49/month

The Best Social Media Management Tools For You

Now you know the best tools to help you grow your online presence

social media management tools

When choosing one, make sure to consider all its pros and cons and if the price tag works within your budget. 

Looking to level up your social media strategy? Contact us at Colibri Content!


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