Any good marketer knows that an effective SEO strategy will increase website traffic. But what is the best way to target country-specific website traffic? Whether you choose to create localized SEO content or simply translate your website, it’s imperative to start with an international SEO strategy. And like ALL good Read more…
Are you ready to expand your business to foreign markets? New market entry can be a big risk, but an even bigger reward if done right. There are many steps and factors to consider when entering a new market so that you can minimize risk and maximize return. In this Read more…
A full consumer report on Brazilian consumer behavior, trends, and demographics for Brazil’s digital audience [W/ CONSUMER PROFILE EXAMPLES]
If you have a vested interest in doing business in Latin America, it is crucial to stay up to date on the biggest events and trends that mark the region and shape consumer behavior, such as huge political shifts, infrastructure projects, cultural phenomena, and media trends. Read our predictions for 2019.
Here’s a tell-all on business etiquette in Brazil as told by a Brazilian! From how to greet and what to wear, this is your ultimate guide!
In a landslide vote (379 to 131), lawmakers have just approved the foundation for a new Brazilian pension reform. What investors heard? Cha-ching. Brazil, the 5th most populous country in the world and the 9th largest economy, will finally establish a minimum retirement age. The new retirement age means that Read more…
PanalFresh, a Bolivian tech startup company aimed at local farmers, teaches us a lesson on the benefits of social entrepreneurship and how to kill many birds with one potato.
Sometime in the coming weeks, ICANN will be reaching a decision on the landmark case as to whether or not the Amazon corporation has any right to use the .amazon domain name.
What do Jeff Bezos and mayonnaise have in common? Probably more than you think, considering the $30 million dollars he decided to invest in a Chilean startup that drew international attention for their revolutionary product.