You might be wondering what an international SEO consultant does, but let’s clarify a few things first.
For starters SEO stands for search engine optimization and this is what helps your content rank higher and gain more quality traffic.
International SEO is an extension of this meaning, it’s the process of optimizing your site so that search engines are able to recognize the countries you want to target as well as the respective languages. Using international SEO services is an optimal way to expand your business into foreign markets!
Building off of that, an international SEO consultant helps companies determine which countries to target, which languages are needed, and they develop an overall plan. Essentially, it is their job to ensure that the SEO of the site is accurate for the audiences.
You can find numerous international SEO consultants with a quick internet search. Need a few pointers to find an effective one?
Four traits that make an effective international SEO consultant are:
- Being well-versed in SEO
- Having an understanding of the target market
- Continuously optimizing
- Having creative and technical skills
Keep reading to find out more about what makes a good International SEO consultant!
1. Being Well-Versed in SEO
As you may have noticed SEO is the basis of international SEO, which is why having someone who knows the ins and outs of SEO would be great for your business.
With the right SEO experts on your team, your company can experience higher rankings along with the desired quality traffic.
Expanding using SEO internationally will ultimately put you ahead of the competition. Speaking the language of said foreign market automatically creates a level of relatability and trust.
Never mind that 7 out of 10 Internet users don’t speak English! That means there are whole markets out there being glossed over because the necessary communication isn’t there.
An effective international SEO consultant could surely bridge that gap with their knowledge.
2. Understanding the Target
It would work to your advantage for your SEO agency to understand the target market. So, knowing things like their behavior and language can aid your website in proper optimization.
Once the expert determines that there is enough traffic and conversion potential, then the next step should be determining if there is enough traction to target a specific country or location.
Having the understanding of when it is best to invest in targeting the language over the country or visa versa, is very important.
A good SEO agent will know the target and how to guide you through that market.
They should also be aware of what promotional efforts the audience most responds to. These factors will help localize your content, thus making it more relevant to those markets.
3. Continuously Optimizing
Remember the point of using SEO services is to maximize the efficiency and profit of your business. Your SEO agency should be working to get you the most exposure and conversions possible.
That means there should be continuous optimization going towards increasing your visibility to international search engines.
An SEO expert’s extensive knowledge on tracking KPIs, digital marketing metrics, and other data means that your content will be assessed for performance and keywords.
Staying up to date on how your content is ranking will push for improvements where it’s needed.
4. Creative and Technical Skills
The SEO consultant is most beneficial to you, the more experience they have. All their creative and technical experience with SEO will help your site be on top.
Marrying creativity with technicality is an art. You want your audience to be informed but also engaged. The proper SEO expert will know how to capture international markets with keywords relevant to them.
Direct translations are not going to be your friend here. Captivation past the surface is necessary, your SEO agent should be familiar with using words to their fullest capacity to really connect with a new audience.
Think You’re Ready to Connect Globally?
If you need help building your SEO across international borders, you’ve come to the right place! Don’t hesitate to contact us at firstname.lastname@example.org today!