Let’s talk about SEO.
What does it stand for? Search engine optimization. The goal is so that the search engine will effectively display your website as a top result defining a competitive advantage.
International SEO should be included when expanding your business properly.
International SEO is needed to ensure your business is ranking correctly in countries as well as languages where your site is doing business.
It is the process of optimizing your company’s website so that Google Search can identify the language and countries you want to target.
As SEO has become more prominent in businesses, more and more platforms have emerged to assist in analyzing your sites data.
We’ve selected four quality resources that deserve special attention. You don’t want to miss out on these game changing tools.
Google Trends
The tool analyzes the popularity of top search queries in Google Search. Within the last couple years, Google Trends has emerged as a top tool to implement in your business.
Why?
Google Trends can be used for comparative keyword research. Not only that, but also assists in discovering spikes in keyword search volume. The resource provides keyword related data including demographic insights and geographical information about the user.
This is a huge plus especially when expanding international SEO.
If you’re still wondering whether you should include in your international SEO, get ready because it’s free!
Google Analytics
Another great free tool from Google is Google Analytics. While there are several other options like Heap, Mixpanel, and Hubspot, Google Analytics has proven to be user friendly and effective for businesses as a whole.
The platform allows you to track and define your company’s customer’s behavior, user experience, online content, device functionality and much more.
What’s better?
When it comes to international SEO, checking the “demographics” report is a great indicator to further understand your target audience. There you can view their current visits, conversions, and trends coming from other countries and languages.
Google analytics allows you to identify your initial international search visibility per country. Just use the “search queries” tab in Google and the results are endless.
Search Latte
Perfect tool to measure your international visibility. With Search Latte you can verify how your audience sees your website rank on an international level. You can view your target audience from the desired country and languages creating a specific search.
In addition, you can search keywords and a combination of Google supported top level domain of your choosing from any country.
The platform is easy to use for checking day to day. In combination with Excel, your company can make a log of your rankings in order to keep track.
Link Prospector
When expanding your website globally, link building is a great tool to build in search engine optimization.
Also known as backlinks, link building is the process of getting other websites to link back to your website. If you’re unsure how to go about it, here’s a great step by step to better understand the concept of it.
Links are a quality signal to Google that your website is a credible resource. Not all websites have the ability to increase web traffic and create higher SEO scores. Link Prospector is an essential tool that assists with link building.
This platform has a Link Target Score feature. This is one of the most useful link builders because it helps you get the best link at the top of your list. It discovers the endless links building by identifying your particular keyword.
International SEO Growth
As you continue expanding your business on a global level, be sure to include the most useful International SEO tools. There you can solidify your identity in a global market.
These resources are there to support your business as it enters a new market. It is important to test the different tools to see what works with your goals.
If you need help building your SEO across international borders, contact us at hola@colibricontent.com.
We are here to guide your business in the right direction!
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