November only means one thing. Time for holiday shopping is fast approaching! If you’re a small business owner, chances are you’re pretty excited about what’s to come. The end-of-year Holiday season is an opportunity for you to increase your sales and ramp up online traffic! Holiday Shopping 101 To get Read more…
It’s that time of year again! However, COVID-19 has changed the game on how consumers and businesses will approach this holiday season this year. This holiday, e-commerce is where businesses will see a heavy portion of their revenue. We are here to tell you how to configure online promotions for Read more…
U.S. Hispanic Marketing pitfalls are unfortunately common for such a buzzing segment of consumers There are currently over 60 million Hispanics living in the U.S. and this number is growing. They are currently 17.4% of the U.S. population and represent about $1.5 trillion in purchasing power! Clearly, the U.S. Hispanic Read more…
As the Coronavirus runs rampant, you have probably switched your traditionally physical business to an online one. Or, you are thinking about growing an online business for the first time to stay afloat. Wherever you may be, you might be struggling to find ways to generate traffic for your website. Read more…
Every e-commerce business asks the same questions: how do I convert leads into customers, and how do I get my customer to commit to buy my product? Commitment of customers is crucial strategy for any e-commerce business that wants to succeed. However, research shows most businesses spend little to none Read more…
Search intent is driven by many factors for Hispanic consumers. However, studies have shown that language has heavily influenced search behavior for Hispanic consumers. Language may also be overlooked in marketing. Why is this? Let’s keep reading to find out. Today we’ll go over Different Types of Search Intent The Read more…
Over the past few years Brazil has embraced the usage of internet and more importantly, online shopping. And now more than ever, due to COVID-19, the use of online shopping is becoming more and common. With the increase in online shopping, the question of payment methods best suited for e-commerce Read more…
Email marketing can be hard! You need a catchy subject line and personalization. You’ve got tons of competitors who are offering your target audience something similar to your product or service. But email marketing is one of the most effective and time-tested methods to find new leads and engage with Read more…
When COVID-19 started spreading rapidly back in march, most businesses in Latin America had to shut their doors to the public indefinitely. However, with this shutdown came the rapid shift towards one sector: E-Commerce! Use of e-commerce in Latin America has been increasing for years. However, the current pandemic and Read more…
On June 30, 2020, Brazil’s Senate approved the “PLS 2630/2020” bill, also known as the “Fake News” Bill. The bill was created with the intention of curbing fake news. However, many citizens are worried about the implications it will have on their online security and privacy. After looking at some Read more…