November only means one thing. Time for holiday shopping is fast approaching!

If you’re a small business owner, chances are you’re pretty excited about what’s to come. 

The end-of-year Holiday season is an opportunity for you to increase your sales and ramp up online traffic!

Holiday Shopping 101

To get the best out of holiday commerce, you can’t go into it unprepared. There’s a lot of things that your small business can do to make sure you’re all set for these next few months.

holiday shopping

Consumers will want to shop somewhere that meets their needs quickly and efficiently. Pay attention to the rest of this article to know how you can get geared up for the holidays!

Prepare Sales

Do you like shelling out a lot of money for gifts? No? Neither do your customers! 

One of the first things that consumers look for when holiday shopping is sales. They aim to get the lowest prices possible amidst all of the sales, deals, and promotions happening during this time of year. 

There’s various ways that you can get your sales ready so that you can increase your sales.

Choose Good Dates

Between November and December, there’s a couple of days where consumers scour stores and websites to get deals.

  • Black Friday: If you run a physical store, you can have sales the Friday after Thanksgiving!
    • November 27 in 2020
  • Cyber Monday: For online stores, this is the Monday after Thanksgiving.
    • November 30 in 2020
  • Super Saturday: More popular for last minute shoppers, use the Saturday before Christmas!
    • December 19 in 2020

Know Your Most Popular Products

Sometimes, you shouldn’t have sales on everything in your store. Before the holiday season starts, know what your most popular products are!

They will be more in demand than anything else and more people will buy them if they are cheaper than usual. 

Fix and Optimize Site

When faced with more online traffic, your site should always be ready for anything coming its way. If your page is unoptimized, you’re risking potential consumers leaving and going to someone else’s!

To prevent this, make sure everything is running as smoothly as possible. 

Fix any coding errors that might make the site crash, use SEO techniques to draw more customers in, etc.

holiday shopping

You can also make the page nice to look at and easily accessible for extra points!

Have Stock Ready

We already established why it’s important to know what your most popular products are. It’s crucial for you to stock up on these before the holiday season!

It’s more likely that people will be buying these more than usual, and stock outs would be the last thing that a business would need during this time of increased demand.

If customers see that products on your page are not available, they’ll be tempted to just click away and buy all elsewhere! 

Conduct analyses and projections to see how much you think you’ll sell and ensure you can meet that and more.

Optimize Shipping

Shipping is one of the most important parts of holiday shopping! Pay attention to these factors to make sure that it’s optimized.


There’s always going to be last-minute shoppers, it’s inevitable! You should always try to make sure that your shipping methods are as quick as possible.

holiday shopping

Customers are always going to be fans of fast shipping, so take advantage!


Another important thing to keep in mind is that we don’t want to spend an entire month’s paycheck on shipping. Try to keep it as cheap as possible (free if you can) in order to draw in more people!


This is where you show off all your hard work. You need to make all your sales and promotions known to your target audience!

Whether this means social media marketing or targeted ads, you should do everything you can to get your brand out there. Make sure that they know that your business is the best option for any holiday gift needs!

Gear Up for the Holidays With Colibri

Once you get the hang of getting your company ready for holiday shopping, you will feel a huge weight lifted off your shoulders! It’s tricky at first, but practice makes perfect.

Need more assistance on your online digital strategy during the holidays? Contact us at Colibri Content!


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