Want to keep up with the latest trends and opportunities in Brazil? The number of online stores have been growing immensely and Brazil is no exception. Not to mention, the apparel market has had great success from a Brazilian audience. 

Let’s learn more about how and why Brazil’s interest in the apparel market is beneficial to online stores.

Here is a brief overview: 

  1. The Growth of Online Stores
  2. Why Brazil’s Online Apparel Market Boom is Beneficial to Businesses
  3. 3 Quick Tips To Open Your Online Store to Brazil’s Market

The Growth of Online Stores

So how did it all start? Technology has continually grown over the past years, especially e-commerce. 

Take a look at the graphic below.

Level of e-commerce penetration, steady increase of online stores.

As you can see, e-commerce has had great success and consistent growth year by year in the US. Especially with social distancing being practiced now, it would be probable to say that e-commerce will grow even more in the following years.

Why Brazil’s Online Apparel Market Boom is Beneficial to Businesses

Now, you just saw the growing popularity for online stores. Brazil’s online presence from its high consumption of apparel could open many doors for your business to expand.

Don’t believe me? Let’s take a look at the statistics.

Statistics on Brazil’s Growth with the Apparel Market

Of all things from electronics, to toys, and to flights—apparel is the top product consumed by Brazil in the e-commerce category.

Here are some statistics on Brazil’s apparel market:

  • Revenue in apparel amounts to US $47,675M in 2020. The market is expected to grow annually by 6.1%
  • The market’s largest segment is women’s apparel with a market volume of US $23,238M in 2020
  • In global comparison, most revenue is generated in the United States with US $349,555M in 2020

So what does this all mean? Clearly, selling online apparel in Brazil is serving a fast growing market throughout the country. 

Consider opening your market to a new audience, in this case Brazil, and catering your product to meet this demand. This could boost your product sales and allow your business to gain a wider influence.

3 Quick Tips to Open Your Online Store to Brazil’s Market

Now that you can see the connection between Brazil’s demand for apparel online and the benefits for online stores, let’s dive into ways you can open your online store to Brazil’s market. 

Identify Your Target Market

Brazil is only the geographic factor of your target market. What is the age range of your target market? What are their values and beliefs? How do they normally consume their products? 

These are just a couple questions you can ask yourself to narrow down your target market better.

Check out this example below to get a better idea of what factors you could consider: 

A possible target persona to market towards in online stores.

There are a lot of attributes and factors you could consider. Defining your target market will get you one step closer to successfully selling your store’s products in Brazil. 

Apply Language Localization to Your Website

You’ll want to consider having Portugese translations and cultural content on your website. Language localization would help your new target market understand your products and be more likely to buy them. 

You could even add new content to relate to your target market better. 

Use Flexible Forms of Payment

Finally, consider features like adding flexible payment methods to reach foreign markets easily, localizing your website’s language to reflect your target market’s culture, or adding new content to relate to your target market better. 

Check out this in-depth guide on how sell online products in Brazil.

Ready to Start Selling Your Online Products? 

Now that you’ve learned about the growth of apparel in Brazil and online stores, you can start opening your business to new markets too!

Contact our business strategists at hola@colibricontent.com who will help you penetrate the massive online market in Brazil.


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