As a business owner, you have most likely heard about the importance of digital marketing and SEO strategies. Nevertheless, many do not understand what page ranking is and how to use Googlebot SEO to boost your online presence.
There are a variety of techniques available to boost your page ranking through proper SEO. In this article, we are going to explain 5 ways to use Googlebot SEO to boost your online presence and help your business grow as a result.
It is hard to understand the SEO techniques needed without an understanding of what Googlebots are, their roles in SEO, and how it benefits your organization.
Let’s dive right in!
What is a Googlebot and How Does It Help My SEO?
A Googlebot is essentially a web crawler. And no, it is not a robotic spider so don’t let your arachnophobia take over.
Every search engine has their own version of a Googlebot. Also called user agents, the web crawler’s job is to scrape data from webpages.
The ultimate goal of the Googlebot is to render any webpage just as a regular user would. To find out how the bots view your webpage, you can access the Fetch and Render Tool in the Search Console.
Additionally, the search console helps to understand and fully optimize Googlebots crawling behavior by providing statistics such as how often the bots crawl a specific website. This is especially useful for huge websites that receive a lot of traffic, which include online retailers.
Google avoids overloading your servers by controlling the frequency of crawls. Crawling frequency is dependent on multiple factors.
Furthermore, in this video, learn more about the search console, how to access it, and how to analyze the crawl stats report.
Now that you have a better understanding of what Googlebots are and their main goal, let’s talk about 5 ways Googlebot SEO helps your business grow.
1. Robots.txt and Sitemap.xml
Don’t get intimidated by this recommendation. These are not instructions to code extensive problems.
A robots.txt file is a text file placed at the root directory of a website. These are important because it’s one of the first things Googlebots check for.
It is recommended to add the robots.txt file to your website as well as a link to your sitemap.xml.
Sitemaps are also considered an important ranking factor when Googlebots crawl through your site. Some tips to optimize your sitemap:
- Have 1 sitemap index
- Delete 404 and 301 pages from your sitemap
- Select few high priority pages (not too many)
- Separate blogs and other pages into separate sitemaps
- Submit sitemap.xml file to Search Console and track the crawl
2. Site Speed
Think about how many times you exit a website just because it was taking too long to load. Googlebots will rank your website lower if your loading speed is too slow.
To determine your site speed, you can use any of the free tools available in the market that measure it. Additionally, you can follow these tips to increase site speed.
3. Have Structured Data
It is important that the data in your website is structures. This makes it easier for Googlebots to understand the context of each web page inside the website and the website as a whole.
According to Google’s guidelines, JSON-LD is their preferred markup language to incorporate structured data markup.
4. Have a Clean URL
Make sure your website has a clean URL to help Googlebots understand the not only the context of your website, but the relationship between each page in the website.
It is essential to set a clean URL taxonomy since the creation of the webpage. If your website is old and does not have a clean URL, but it is fairly well ranked, do not change it. This might negatively affect your rankings.
Additionally, remember to update your sitemap.xml and to set up proper 301 redirect pages.
5. Do NOT Forget Essentials of SEO
Any SEO expert knows that to rank high in Google, your website needs to have a meta description, internal links, and great titles!
For your meta titles, be sure to incorporate your brand name on your home, about, and contact pages.
Be sure to make your meta description between 150 and 160 characters long. Ideally, you would copy your introduction paragraph and edit it to fit the amount of characters recommended.
Finally, do not forget to include internal and external links in your content! This way, other web pages link back to you and aid your rankings. Make sure the links open in a new tab. That way readers can stay in your site while having the extra information in a separate tab.
Always keep Googlebot SEO essentials in mind!
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