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A Marketer’s Handbook to Social Media Usage in Latin America

In the good ‘ole days before there were social media in Latin America, marketers would reach the average Latin American consumer through direct marketing alone.  Read more…

By Alejandra Carrasquilla, 6 yearsAugust 21, 2019 ago
doing business in brazil culture
Brazil Market

11 Brazilian Business Culture Differences [As Told by a Brazilian]

Here’s a tell-all on business etiquette in Brazil as told by a Brazilian! From how to greet and what to wear, this is your ultimate guide!

By Rebecca Dossantos, 6 yearsJuly 26, 2019 ago
fintech in colombia
Colombia Market

Fintech in Colombia: A Promise of Upward Growth

In an increasingly globalized world, technology has come to the forefront as the preferred medium in which we diffuse information in the blink of an eye. The South American country of Colombia is proof that it’s not slowing down any time soon.

By Alejandra Carrasquilla, 6 yearsJuly 15, 2019 ago
brazilian pension reform
Brazil Market

Why the Future of Brazil’s Economy Rides on a New Retirement Age

In a landslide vote (379 to 131), lawmakers have just approved the foundation for new Brazilian pension reform. What did investors hear? Cha-ching. Brazil, the Read more…

By Rebecca Dossantos, 6 yearsJuly 11, 2019 ago
tech startup latin america
Latin America Market

The Diamond in the Rough: PanalFresh, Tech and Food in Latin American Business

PanalFresh, a Bolivian tech startup company aimed at local farmers, teaches us a lesson on the benefits of social entrepreneurship and how to kill many birds with one potato.

By Rebecca Dossantos, 6 yearsJuly 10, 2019 ago
brazilian market entry
Latin America Market

Amazon.com, Inc vs. Amazonian Countries: The Seven-Year War for the Domain Name

Sometime in the coming weeks, ICANN will be reaching a decision on the landmark case as to whether or not the Amazon corporation has any right to use the .amazon domain name.

By Rebecca Dossantos, 6 yearsJune 6, 2019 ago
Brazil Climate Week 2019
Brazil Market

Latin American Climate Week: Brazil Will Attend After All

Brazil’s Ministry of Environment voiced their decision to reverse their cancelation of the UN Latin American Climate Week after receiving pressure from Antonio Carlos Magalhães Neto, mayor of Salvador.

By Hailey Ingeman, 6 yearsMay 26, 2019 ago
Uncategorized

Former Peruvian President Commits Suicide: Odebrecht Corruption Case

Alan García made headlines for committing suicide after being convicted for his involvement in the Odebrecht scandal. Let’s take a closer look at the case and its implications on Latin America.

By Melissa Rodriguez, 6 yearsMay 21, 2019 ago
latin america business news
Chile Market Latin America Market

Here’s Why Jeff Bezos Invested $30 Million in Latin American Mayonnaise

What do Jeff Bezos and mayonnaise have in common? Probably more than you think, considering the $30 million dollars he decided to invest in a Chilean startup that drew international attention for their revolutionary product.

By Rebecca Dossantos, 6 yearsMarch 28, 2019 ago
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