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Rebecca Dossantos

Latin America Market Market Entry

How to Target Country-Specific Website Traffic: International SEO Strategy

Any good marketer knows that an effective SEO strategy will increase website traffic. But what is the best way to target country-specific website traffic? Whether you choose to create localized SEO content or simply translate your website, it’s imperative to start with an international SEO strategy. And like ALL good Read more…

By Rebecca Dossantos, 5 yearsJanuary 22, 2020 ago
entering foreign markets
Market Entry

4 Steps to New Market Entry: Entering Foreign Markets

Are you ready to expand your business to foreign markets? New market entry can be a big risk, but an even bigger reward if done right.  There are many steps and factors to consider when entering a new market so that you can minimize risk and maximize return. In this Read more…

By Rebecca Dossantos, 5 yearsJanuary 13, 2020 ago
Brazil consumer behavior report
Brazil Market

Brazilian Consumer Behavior & Trends Online: How to Reach Your Audience

A full consumer report on Brazilian consumer behavior, trends, and demographics for Brazil’s digital audience [W/ CONSUMER PROFILE EXAMPLES]

By Rebecca Dossantos, 6 yearsOctober 15, 2019 ago
doing business in brazil culture
Brazil Market

11 Brazilian Business Culture Differences [As Told by a Brazilian]

Here’s a tell-all on business etiquette in Brazil as told by a Brazilian! From how to greet and what to wear, this is your ultimate guide!

By Rebecca Dossantos, 6 yearsJuly 26, 2019 ago
brazilian pension reform
Brazil Market

Why the Future of Brazil’s Economy Rides on a New Retirement Age

In a landslide vote (379 to 131), lawmakers have just approved the foundation for new Brazilian pension reform. What did investors hear? Cha-ching. Brazil, the 7th most populous country in the world and the 12th largest economy, will finally establish a minimum retirement age. The new retirement age means that Read more…

By Rebecca Dossantos, 6 yearsJuly 11, 2019 ago
tech startup latin america
Latin America Market

The Diamond in the Rough: PanalFresh, Tech and Food in Latin American Business

PanalFresh, a Bolivian tech startup company aimed at local farmers, teaches us a lesson on the benefits of social entrepreneurship and how to kill many birds with one potato.

By Rebecca Dossantos, 6 yearsJuly 10, 2019 ago
brazilian market entry
Latin America Market

Amazon.com, Inc vs. Amazonian Countries: The Seven-Year War for the Domain Name

Sometime in the coming weeks, ICANN will be reaching a decision on the landmark case as to whether or not the Amazon corporation has any right to use the .amazon domain name.

By Rebecca Dossantos, 6 yearsJune 6, 2019 ago
latin america business news
Chile Market Latin America Market

Here’s Why Jeff Bezos Invested $30 Million in Latin American Mayonnaise

What do Jeff Bezos and mayonnaise have in common? Probably more than you think, considering the $30 million dollars he decided to invest in a Chilean startup that drew international attention for their revolutionary product.

By Rebecca Dossantos, 6 yearsMarch 28, 2019 ago

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