If you have a vested interest in doing business in Latin America, it is crucial to stay up to date on the biggest events and trends that mark the region and shape consumer behavior, such as huge political shifts, infrastructure projects, cultural phenomena, and media trends. Read our predictions for 2019.
In the good ‘ole days before there were social media in Latin America, marketers would reach the average Latin American consumer through direct marketing alone. Take the U.S Department of Commerce, for example. The Trade Administration’s recommendations on marketing in Colombia are solely fueled by direct marketing via print, TV, Read more…
Are you eager to invest in growing business opportunities in Latin America? Forecasts suggest robust growth in GDP for Latin America in 2019 with an emphasis on retail and consumer sectors. In other words: now is the time to make it happen!
PanalFresh, a Bolivian tech startup company aimed at local farmers, teaches us a lesson on the benefits of social entrepreneurship and how to kill many birds with one potato.
Sometime in the coming weeks, ICANN will be reaching a decision on the landmark case as to whether or not the Amazon corporation has any right to use the .amazon domain name.
What do Jeff Bezos and mayonnaise have in common? Probably more than you think, considering the $30 million dollars he decided to invest in a Chilean startup that drew international attention for their revolutionary product.