Localized Marketing Archives - Colibri Content

4 Reasons E-Commerce Localization is A Must

Hailey Ingeman — Tue, 26 Jan 2021 23:28:00 +0000

With online shopping becoming the new normal for consumers, it is essential to have e-Commerce localization in your business to not only understand your customers but for your consumers to feel connected to you. There are plenty of more positive impacts that come with e-Commerce localization. Here we laid out Read more…

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Marketing to Hispanics: 5 Ways to Improve Online

Rebecca Dossantos — Tue, 29 Sep 2020 23:05:04 +0000

The United States is currently the second largest Spanish-speaking country, after Mexico. U.S. Hispanics make up about 17.4% of the total US population and represent $1.5 trillion in purchasing power. With such a high market share, it makes sense why companies are increasingly trying to market to Hispanic consumers. They’ve Read more…

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Translation and Localization: Transforming Online Content

Rebecca Dossantos — Fri, 04 Sep 2020 10:30:00 +0000

Translation and localization are great ways to transform your content and reach a bigger audience. Now you may be thinking, “There’s a difference between translation and localization?” It’s a common misconception, but the two are different based on things like cultural aspects, language, and more. Keep reading to see how Read more…

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How to Jumpstart Website Localization

Rebecca Dossantos — Fri, 07 Aug 2020 21:41:17 +0000

Website localization is becoming a popular way for businesses to enter new markets online. With so many companies shifting to online operations, you’ll probably want to localize your website to widen your target audience and to expand your business too. Ready to learn more about website localization and how to Read more…

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Your Guide to Website Localization: How to Localize a Website

Rebecca Dossantos — Tue, 12 May 2020 16:30:18 +0000

So you’re entering a new market and need website localization in the new location you want to sell your product or service to? Then you have come to the right place! In this guide, we will be going over the following: What is Website Localization? Benefits of Website Localization Website Read more…

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5 Tips to Apply to a Language Localization Strategy

Rebecca Dossantos — Wed, 26 Feb 2020 19:00:00 +0000

When expanding your business to a new country, creating a language localization strategy is one of the most important things you need to hammer out. First, if you don’t know the difference between localization and translation, check out the attached link for a no-nonsense answer on the subject straight from Read more…

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