Born and raised in Managua, Nicaragua, Alejandro moved to Florida in 2015 to study Marketing and International Business at the University of Florida. He finds joy in little things in life, but the most important thing for him is spending quality time with his loved ones.
Search intent is driven by many factors for Hispanic consumers. However, studies have shown that language has heavily influenced search behavior for Hispanic consumers. Language may also be overlooked in marketing. Why is this? Let’s Read more…
Alan García made headlines for committing suicide after being convicted for his involvement in the Odebrecht scandal. Let's take a closer look at the case and its implications on Latin America.